“Sue is a very engaging and knowledgeable trainer who provides you with practical tips to enhance your writing. Sue also adds value to the training course agenda where possible. I found the course very productive as it allowed you to work on your own projects with Sue providing guidance and feedback as you developed your work. I would highly recommend this training to anyone looking to learn and improve their writing skills.” 

Do you ever get the niggling feeling your writing isn't quite hitting the mark?

Would you like your writing to be clear, engaging and easily understood?

Do your case studies need the storyteller's touch?

Do you need to learn to coach others to improve their writing?  

We can help.  

In our lively in house courses you and your team will learn essential techniques from an experienced writing professional on how to structure, write and edit your work with ease. 

We come to you to provide a training that is tailored to your group. For those who choose to, you can provide us with real documents from your workplace and we will show you how to improve them.  

“I found the writing course was of great benefit because it went beyond theoretical learnings and was applied to actual working documents. This provided both a learning opportunity and a way to stay on top of existing deadlines.” 

• Help you write in plain English.  
• Teach you how to turn technical jargon into something readable.  
• Provide tips and tricks to make writing and editing faster and more enjoyable. 
• Whether your subject matter is dramatic or dry, if you need to spruce up a website, improve your proposals and tenders, weave important messaging into good storytelling, or simply improve the clarity and persuasiveness of your writing, we can teach you how to find your focus and scale up the success of your writing.  
• Our courses run on site, at your workplace. (If you need us to organise a venue, just ask).  

Interested in our journalistic cred? 

The head of The Comms Collective, Sue White, is a journalist whose work as been published in (amongst many others):

Keen to know more about our writing credentials? 

Our trainers are not just working journalists, they are highly experienced copywriters. Here are just a few of our writing clients: 

How we can help improve your writing

Option 1 Edit With Ease (full day) 

Whether it’s a report, a proposal, or even an email, the editing process is the key to turning your writing into a clear and compelling piece of work. If you know how to approach it, it can even be (virtually) painless. 

In this hands-on one day course with our experienced journalists and communications experts, you’ll learn how a timely edit can turn a report, proposal or important email into a clear, focused piece of work. We’ll also teach you how to give appropriate and constructive feedback on the work of others.  

Here’s what you’ll learn in our Edit With Ease course: 

• How to approach the editing process with ease 
• Five strategies professional writers use when editing their work 
• A formula to help you structure specific types of documents
• Seven things to look for when you are editing a work document 
• How to maximise your time when editing your work, or that of others.  
• How to coach others to improve their own writing
• What to do to ensure your writing is clear, engaging and focused

Option 2 Creating Compelling Case Studies (full day)

What do today’s tenders, proposals, campaigns and websites all have in common? They all get more traction if they include compelling case studies.  

A well-honed story will linger when facts and figures have faded: a strong case study can help build a case, or simply make a website, newsletter or proposal more memorable. 

In this hands-on one day course with our experienced journalists and communications experts, you’ll learn how to craft case studies to help your campaign, proposal or tender have an impact.  

Here’s what you’ll learn in our Creating Compelling Case Studies course: 

• What makes a good case study 
• How to craft a case study from start to finish
• A formula to help your case study flow in a compelling way
• Five things you must include in your case study  
• How to interview people to get the information you’ll need to make your case study 'sing'
• How to determine if your final product has the goods  

Option 3 Writing Coaching Clinics 

It’s one thing to learn about how to write or edit well, yet quite another to put that into practice. Although all of our writing courses focus partly on learning and partly on doing, our writing coaching clinics take this to the next level. Our coaching clinics run onsite. We block out a half or full day with Sue and you book staff members into 45-60 minute slots during which time Sue will work with them 1-1 on their writing challenges. Coaching clinics can work as a stand alone product, but are even more effective when paired with one of our group courses. You can also book coaching clinics every few months as a 'writing tune up' for your team members. They an be run in person or over the phone, with documents shared prior to each session.  

Option 4 Tailored Courses

Need something slightly different? We're expert at tailoring our courses to the needs of your group. Just ask!  

Sue is happy to come to your group regardless of the location (travel costs will apply). Remember, our Writing Coaching Clinics can also be run over the phone. 

Meet your head trainer  

For over a decade, Sue’s White’s journalistic work has been published in newspapers, magazines and online publications in Australia and internationally.  

She writes weekly for the Sydney Morning Herald and The Age newspapers, as well as overseeing all work done by The Comms Collective. Sue is also co-director of the popular Media Bootcamp, a popular media training company she operates with fellow journalist Ginger Gorman.  

Sue is an experienced and engaging trainer who has taught and mentored thousands of writing students over the past eight years. Students value her practical approach, honesty and engaging teaching style. Sue holds a Bachelor of Arts in Communication as well as the nationally recognised Certificate IV in Training & Assessment.  

The Comms Collective's head trainer Sue White has been teaching, mentoring and doing public speaking for years. Here’s what some people have said after working with her.

“I liked that there were real life work examples to work through, so we learnt but also completed [our own] work tasks.”

“I learned to plan, plan, plan, and to think about my reader: who they are and what they will do with the information.” 

“The presenter had an easy and engaging style. I learnt so much.” 

“I've never been a confident writer, in fact I would always avoid it all costs. Writing is a key part of my new job so I was looking for the golden ticket. 

Sue was very patient and understanding with me, gave me some editing tips, which I could apply to my own writing. I don't think I'll be the next bestselling author but I no longer shy away from writing tasks. 

Thanks Sue!”

“I found the writing course was of great benefit because it went beyond theoretical learnings and was applied to actual working documents. 

This provided both a learning opportunity and a way to stay on top of existing deadlines.” 

“I learned the benefit of planning and applying structure to all writing tasks.” 

“Sue is a very engaging and knowledgeable trainer who provides you with practical tips to enhance your writing. Sue also adds value to the training course agenda where possible. I found the course very productive as it allowed you to work on your own projects with Sue providing guidance and feedback as you developed your work. 

I would highly recommend this training to anyone looking to learn and improve their writing skills.” 

A letter from Sue Director of The Comms Collective

Writing well is a powerful skillset, but it can be a chameleon of sorts.  

Most of us know full well that good writing can serve a practical purpose in the workplace: let’s face it, one of the goals of good writing is to get your message seen and heard.  

But there are other, less obvious, benefits to writing well.  

If you improve your writing, you’re doing two things for your career. First, you are creating more value for your employer. After all, in a world where the volume of words posted, pinged and prepared every day is higher than any time in history, people who can do it quickly and efficiently get noticed.  

But there’s a second, more subtle, spin off effect of writing well. Improve your writing and you will be seen as a more effective communicator. Suddenly, people will respond differently to your requests, and you will achieve the valuable ‘cut through’ that we all want.  

The good news is that even if you’re not a natural writer, there is a lot you can do to change your writing for the better. I’ve designed The Comms Collective’s writing program to be practical, engaging and to bring immediate improvements to your writing. And I’m going to go out on a limb here and say, I think you might even enjoy the process!  

Want to get started? See you in a course soon. 

Sue The Comms Collective  

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